• Strategic Advisory

    Grow Your Business

    Generate Advisory business provides independent strategic and tactical advice to clients grounded in our deep knowledge and experience operating in China and Europe. Our approach is an unwavering commitment to serving the client’s best interests, including advising not to pursue a transaction when it does not enhance their strategic positioning or meet commercial objectives.


    We provide partner level leadership on all assignments.


    We advise across a broad range of industry sectors and geographies in China and Europe.

    Special Committees and Board Advisory

    Increasingly, Boards of Directors must confront decisions, situations or transactions that require the formation of a Special Committee of independent directors or outside expertise that do not have a vested interest in the transaction.


    As China and Europe specialists, Generate provides independent advice and guidance to Special Committees and Boards of Directors on a wide range of issues and transactions.


    We advise on decisions as diverse as mergers, strategic asset divestitures, joint ventures and cross-border acquisitions, Capital and Equity Advisory.


    We serve as an independent, objective advisor in financing situations including private placements of debt or equity.

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